SureImpact, Inc. announced its selection by the Collaborative Arts Impact Initiative (CAII) to assist member arts organizations in accurately tracking, measuring, and conveying their unique public value.
The Collaborative Arts Impact Initiative is an innovative collective aimed at transforming how the arts communicate their significance. The initial CAII pilot will involve 15 non-profit arts organizations. The software platform is designed to be scalable for arts organizations worldwide. Led by Meleca Creative Advisors, in partnership with Measurement Resources Company, the sole purpose of this initiative is to empower non-profit arts organizations to redefine their impact stories. This reframing aims to more clearly define the essential role of the arts in promoting community empathy, creativity, kindness, and job preparedness – qualities crucial to society’s flourishing.
“Partnering with SureImpact will assist arts organizations in collecting impact data aligned with a shared measurement framework. This data will seamlessly integrate into our collaborative dashboard, providing a comprehensive quantification of the arts’ overall impact and public value,” stated Angela Meleca, CEO of Meleca Creative Advisors and the visionary behind the CAII. “We aim to enable each arts organization to capture their impact in real-time and contribute to a collective narrative that highlights the essential contributions of the arts to society. With SureImpact, our goal is to convert impact into increased investments for the arts.”
Given the concerning decrease in arts funding, with a 19% decline in public support over the past two decades when adjusted for inflation, the CAII aims to show that organizations that can prove their impact with data attract more investment and achieve better results.
“This collective impact initiative stands as a testament to the transformative power of collective action and measurable results in the arts sector,” said Sheri Chaney Jones, CEO of SureImpact and Founder of Measurement Resources Company. “We are honored to partner with the Collaborative Arts Impact Initiative to help them use impact data to reshape and retell their story, reclaim relevance in communities, and raise additional revenue to ensure long-term sustainability.”
The partnership between SureImpact and the Collaborative Arts Impact Initiative marks a significant step forward in demonstrating the indispensable role of the arts in society. By harnessing the power of real-time impact data, CAII and its member organizations are poised to not only reshape their narrative but also drive increased investment and support for the arts. This initiative is more than just a response to declining funding; it is a proactive effort to ensure the arts remain a vital and sustainable force for community development and societal well-being.
To learn more about the Collaborative Arts Impact Initiative (CAII), visit the website here.
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