Prompt Insider’s published Burbank comparison recorded 10 distinct businesses across nine dog-grooming answers from ChatGPT, Gemini, and Claude. That total includes two leads with uncertain Burbank coverage or operating details. Only Go Hollywood Grooming appeared in recommendations from all three platforms, appearing in seven of the nine answers.
The October 9, 2026, snapshot tested general grooming, large-dog grooming, and anxious-dog grooming. Neither specific-need question produced a business recommended by all three platforms. Barkbus appeared in Claude’s three recorded answers and none of ChatGPT’s or Gemini’s.
For a business owner, the practical question is how to assess a presence that can look different depending on where someone searches. Checking whether a company appears once offers little information about the range of customer needs it might serve. A more useful check starts with the decisions customers are trying to make.
A customer needs more than a business name
Consider an owner looking for a groomer for a 100-pound dog. A list of nearby salons leaves several questions unanswered. Does the provider accept that size? Is the appointment at a storefront or in a mobile van? Does the quoted service account for the dog’s coat and the work required?
Go Hollywood Grooming’s own pages illustrate how a business can supply those details. Its Burbank page distinguishes its North First Street storefront from its mobile service and identifies neighborhoods it serves. Its pricing page separates mobile and in-store grooming, with categories organized by weight and coat type, including a published 100+ pound category.
Its FAQ describes one-pet appointments and claims experience with anxious, senior, and special-needs animals. Those statements help a prospective customer understand what the company says it offers. They remain business claims, rather than an independent assessment of care or proof that every pet is a suitable fit.
These details offer a useful editorial model for a service website: explain what a customer needs to know before making an appointment. A size category can answer a capacity question. A distinction between mobile and storefront service can answer a logistics question. A description of the appointment setup can help someone decide what to ask before booking.
The practical value is in the information itself. These pages do not establish which details caused an AI platform to select the business.
Clear information still needs a way to be found
There is also a distinction between publishing a useful answer and making it accessible through a website.
Google’s guidance for AI Overviews and AI Mode recommends making important content available as text, connecting pages through internal links, keeping business information current, and ensuring structured data agrees with visible content. Google says special AI markup is unnecessary and that meeting its requirements does not guarantee inclusion.
That guidance applies to Google’s Search features. It does not explain how ChatGPT, Claude, or the Gemini app selected the businesses in Prompt Insider’s test.
For a small business, the immediate task is manageable. Follow the path a prospective customer would take from the main service page to the relevant location, service details, and booking information. If the answer to a common question is difficult to locate, consider whether a clearer link or a direct explanation would help the reader.
The aim is to make the business easier to evaluate. Any effect on AI recommendations needs to be measured separately.
Turn a visibility check into a useful record
A practical follow-up would start with questions taken from actual customer inquiries. Keep broad searches and specific service requests separate, then save each answer alongside its date, platform, and supporting links.
Record whether the correct business and location appeared, whether the service description was accurate, and whether the recommendation matched the customer’s need. This creates a more useful record than a screenshot showing only the company name.
For repeat comparisons, keep the question wording and session setup consistent. Record changes to the website or business listings separately. An improvement after an edit can be worth investigating, but timing alone cannot establish that the edit caused it.
Business outcomes deserve their own measurement. Website visits, inquiries, and bookings answer different questions from whether an AI tool mentioned a company. Keeping those records separate helps a business assess whether increased exposure is producing useful interest.
What the published study establishes
Prompt Insider describes a one-day exploratory snapshot. Questions shared context within each platform, workflows differed, and recommendation counts were not fixed. The findings cannot establish stable rankings, service quality, customer traffic, or the causes of inclusion. Its follow-up website audit was separate from the recommendation counts.
Readers can inspect the published comparison linked above and use Prompt Insider’s small-business AI search resources to begin exploring questions about their own services and location.
Frequently Asked Questions
What did Prompt Insider test?
On October 9, 2026, Prompt Insider compared nine answers across ChatGPT, Gemini, and Claude using three Burbank dog-grooming questions: general grooming, grooming for large dogs, and grooming for anxious dogs.
Did one business appear in every answer?
No. Go Hollywood Grooming appeared in seven of nine answers: three from ChatGPT, two from Gemini, and two from Claude. It was the only business represented across all three platforms in this snapshot.
Does the study explain why that business appeared more widely?
No. The page audit identified relevant service and location information, but did not test whether those features caused inclusion. The findings do not establish a formula for getting recommended or a ranking of grooming quality.
What should a business check after reading the study?
Try questions reflecting actual customer needs across multiple platforms. Save the answers and supporting links, check that they describe the correct business and services, and review inaccurate public information. Track inquiries and bookings separately from AI mentions.
Where can readers see the original findings?
The original Prompt Insider study, linked at the start of this article, includes the business-by-platform table, methodology, website observations, and limitations.
Sources
The study findings and methodology are attributed to Prompt Insider’s Burbank comparison linked in the opening paragraph. Supporting pages reviewed October 19, 2026:
- Go Hollywood Grooming Burbank service page
- Go Hollywood Grooming pricing
- Go Hollywood Grooming FAQ
- Google Search Central guidance on AI features
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