Fountain announced the launch of a series of platform updates designed to enhance the applicant experience, including a WhatsApp messaging integration.
Applicants seeking hourly work apply to 4-5 jobs per day on average, with 85-90% of applications submitted via mobile device. In a world where application flows can be notoriously clunky, enabling a smart, fast, and seamless mobile-first experience is the difference between hiring talent quickly and falling behind. As the world’s largest communication platform, the Fountain WhatsApp integration makes it easier for applicants to apply with MMS from anywhere in the world.
“Since our early days, Fountain has always pushed the frontiers of leveraging software-enabled customization and automation to drive unparalleled hiring outcomes for customers and applicants alike,” said Sean Behr, CEO of Fountain. “Creating a positive and engaging candidate experience is paramount to winning the talent race, and we are investing in creating simple and fast experiences and meeting applicants directly on their mobile devices to help them find work faster.”
The most common pain point that applicants face when looking for work is waiting. In some cases, candidates can go for extended periods of time without any response. For applicants who are looking for work or have pressing financial needs, this can be especially painful. Fountain’s investment in the applicant experience helps employers reduce time-to-hire and cost-to-hire, and drive engagement and conversion by identifying areas of drop-off through robust analytic reports. Additionally, a simplified workflow editor redesign will enable recruiters to build a hiring process that is easier for applicants to complete quickly.
“Quickening the pace of the applicant journey is key to winning the speed-to-hire talent competition that’s going on right now,” said Adrienne Gemperle, Chief People Officer at sweetgreen. “We have one chance to make an amazing, brand-building first impression. When you’re actively managing high-volume hiring of hourly field roles, ensuring we create a 5-star team member experience from the moment they apply is a competitive advantage.”
For more information, visit fountain.com website here.
Image licensed by pixabay.com
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