Certinia has announced the launch of Veda, an enterprise-grade intelligent operations engine designed to help services organizations shift from reactive, manual workflows to autonomous professional services.
As Certinia’s suite of AI specialist agents and intelligent actions, Veda delivers
rules-bound, trusted and ROI-focused autonomous workflows, combining Certinia’s
decades of institutional memory with advanced AI reasoning. Built alongside Certinia’s
leading Professional Services (PS), Customer Success (CS), and Financial
Management (FM) Cloud solutions, Veda’s flexibility allows it to be accessed through,
and seamlessly integrated into, existing business workflows to drive immediate and
measurable value.
A Modern AI Engine for a Transforming Industry
Professional services firms are struggling to achieve AI adoption and ROI with generic
AI tools, models, and point solutions just as the industry hits a structural inflection point,
driven by a mandate to move beyond AI curiosity toward strictly defined, tangible use
cases. Services organizations also face mounting pressure to shrink the
quote-to-revenue cycle and shift from billable-hour models toward outcome-based
pricing, creating demand for a new class of infrastructure that fragmented, legacy
systems were never built to support.
Veda answers this need with production-ready AI solutions grounded in Certinia’s deep
domain expertise, eliminating the manual tax on teams to deliver measurable,
evidence-based growth. As the AI engine powering Certinia’s portfolio, Veda
orchestrates a hybrid operational model where specialist AI agents bring reasoning,
judgment, and execution to services operations, working alongside human experts so
they can focus on the strategic work and decisions that move the business forward —
together redefining the unit economics of profitable service management.
Where generic AI platforms rely on a single generalist model, Veda is purpose-built and
domain-specific. At its core is the industry’s only suite of specialist AI agents, each
grounded and permissioned for a distinct functional domain, making it the only
intelligent services operations engine in the PSA category, built specifically for the
complexity of service delivery and management. These agents operate across two
integrated layers: generative intelligence that surfaces insights and synthesizes
complex data into clear narratives, and specialist AI agents that execute tasks,
orchestrate workflows, and drive outcomes end-to-end.
“The services industry is at a turning point, and the gap between firms that
operationalize AI and those still experimenting is widening fast. Veda is how Certinia’s
customers close that gap, with purpose-built intelligence that understands the real
complexity of services operations and acts on it with a level of confidence and certainty
that off-platform generalist AI solutions simply cannot replicate,” said DJ Paoni, CEO,
Certinia.
Veda in Action
The Veda suite of AI specialist agents and intelligent actions delivers proven and
demonstrable ROI for each core team across the complete services lifecycle. Where
Certinia’s core solutions already set a high bar for operational performance, Veda acts
as the force multiplier that maximizes tangible value across the entire business.
● For resource managers, Veda automates staffing analysis, bench matching, and
work reallocation, returning up to 10 hours of capacity per month on top of the 10
to 25% productivity lift already delivered by Certinia’s core solution.
● For project managers, on-demand summaries across project financials, staffing,
risks, and deliverables eliminate the administrative overhead that consumes
delivery time, returning up to 20 hours per month.
● For customer success teams, Veda automates time-intensive workflows such as
success planning, account and activity summaries, business review preparation,
and tailored playbook creation. By surfacing renewal risks and expansion signals
before they appear in the numbers, Veda drives an incremental 1% lift in
expansion revenue and churn reduction. Because that retention improvement
flows directly into utilization, a 1% utilization gain translates to a 1.5% EBITDA
improvement, worth tens to hundreds of millions of dollars annually for large
services organizations.
With intelligence embedded across the services journey, Veda ensures insights are
never siloed within a single department. Users interact with Veda through natural
language, and the system routes each request to the appropriate specialist agent to
execute the task, meeting users where they work, whether inside Certinia or in
collaboration tools such as Slack and Microsoft Teams.
Veda’s agent suite covers the full breadth of services operations, from estimation and
resourcing to delivery, financials, customer success, health monitoring, and customer
lifecycle orchestration. Together, they give firms the context and execution capability to
move faster, operate with greater precision, and scale with confidence.
“Veda has changed how our teams operate across the entire services lifecycle,” said
Uriah Hakala, Senior Vice President of Professional Services at Diabsolut. “What used
to require manual coordination across sales, delivery, finance, and customer success
now happens with far less friction and far greater speed. The ability to have AI that
understands our business context and acts on it, rather than simply reporting on it, is
what makes Veda a meaningful step forward for us.”
Built for Enterprise Scale and Value
AI adoption moves at the pace of trust. Veda combines the power of advanced AI
reasoning with domain-specific context and intelligence, grounded in Certinia’s decades
of institutional memory and services-specific ontology, to deliver autonomous operations
and outcomes that are deterministic, rules-bound, and auditable — trusted AI built for
the complexity of real services organizations.
Beyond its generative and agentic capabilities, Veda is engineered to solve traditional
barriers to AI adoption through an architecture that prioritizes flexibility and long-term
value. A single Veda subscription ensures universal access to Certinia’s entire evolving
AI suite, giving teams access to Certinia’s latest AI capabilities through a transparent
consumption model that pairs per-user fees with usage-based scaling, ensuring a
predictable path to ROI that aligns directly with actual business output.
Veda is available today to organizations ready to transition from reactive delivery to
autonomous operations. To see Veda in action inside real services workflows, join
Certinia for a live webinar on Wednesday, April 22 at 10:45 AM EDT. Register here or
visit Certinia.com for more information.
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