Hightouch has secured additional funding from Snowflake Ventures and Capital One Ventures, expanding its oversubscribed Series C round. This investment supports a shared vision for the future of marketing powered by data and AI agents, highlighting the rising influence of agentic AI and Hightouch’s leadership in transforming how marketers operate.
In 2024, Hightouch introduced the world’s first agentic AI product for lifecycle marketing called AI Decisioning. These agents continuously experiment with messaging, timing, and channel decisions—marketing to every customer as an individual. Enterprises like WHOOP and Fundrise have quickly adopted AI Decisioning to accelerate learning, speed up campaign velocity, and deliver incremental engagement and sales.
By embedding learning and execution directly into the AI Data Cloud, Hightouch is pioneering a new model where marketers work alongside AI agents that adapt in real time, removing manual bottlenecks and reducing dependency on legacy marketing clouds.
“This investment is a major vote of confidence in our vision for AI-powered marketing,” said Tejas Manohar, Co-CEO and Co-Founder of Hightouch. “We’ve seen incredible traction with AI Decisioning, and this investment enables us to scale faster, deliver even more value to customers, and continue reimagining how businesses personalize experiences through data and AI. The investment from Snowflake Ventures will also help accelerate the development of our joint solutions, further empowering our mutual customers to activate their data and enhance their marketing capabilities.”
The additional capital and support from both Snowflake Ventures and Capital One Ventures will fuel Hightouch’s ongoing research and development into how AI agents can transform marketing workflows.
The company plans to expand its suite of agents to cover additional marketing use cases, helping marketers move from traditional workflows to rapid, data-driven campaign execution.
“Hightouch built an innovative, composable approach to unifying data and streamlining workflows that unlocks AI-driven personalization,” said Jon Barad, Partner at Capital One Ventures. “Our investment supports their mission to equip marketers with AI agents that help make campaigns more relevant and impactful.”
The investment follows a strong period of growth for Hightouch, as enterprises shift toward warehouse-native architectures and composable marketing technology. Increasingly, Hightouch customers are leveraging Snowflake’s AI Data Cloud and LLM capabilities, like Snowflake Cortex AI, via the Hightouch Composable CDP. In the last year, many have begun to activate AI Decisioning on top of this foundation. This approach gives marketers a direct line to their data and enables new ways of working, unencumbered by the limitations of traditional marketing and data software.
“Hightouch is pushing the boundaries of what’s possible with AI in marketing for our joint customers,” said Adam Kaufman, Vice President, Global Head of Industry Go to Market, Snowflake. “By building directly on top of Snowflake’s unified platform for data and AI, Hightouch enables marketers to execute faster, with less complexity and more control. We’re excited to support their continued growth and innovation in the AI Data Cloud.”
This announcement builds on a strong foundation of collaboration between Hightouch and Snowflake, where both companies are committed to empowering customers with modern, composable, AI-driven solutions for data activation.
To learn more about Hightouch and AI decisioning, visit the website here.
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