If it feels like LG Electronics USA is all over InfoComm 2025, that’s because they truly are. The leading provider of commercial display technology is showcasing its products and solutions across numerous partner booths throughout the event.
According to LG Electronics USA’s Head of B2B Marketing, David Bacher, it’s all part of the company’s strategy to present products and solutions in real-world vertical market applications, while devoting the bulk of its own exhibit space at Booth #4142 in the Orange County Convention Center to customer meetings.
“There’s no better way to showcase innovation than by demonstrating it in conjunction with third-party partners in their own booth environments,” Bacher said. “At InfoComm 2025, LG is doing just that with more than 20 different companies across a variety of the vertical markets we serve together. We believe this strategy sends a powerful message of strength and leadership through partnerships that best serve customers.”
LG commercial display solutions will be prominently featured across the show floor. Attendees won’t have to look far to spot them, with LG technology showcased at a wide range of partner booths, including ADI (#3728), AirTame (#2269), AMD (#3075), B-Tech Mounts (#1968), B&H Photo (#4566), BlueStar (#980), BrightSign (#1100), Crestron (#2300), Extertis-Almo (#1615), Jabra (#2260), Legrand (#2801), Midwich (#4343), Poppulo (#4780), Premier Mounts (#1161), QSC (#4101), RP Visuals (#3301), Salamander Designs (#2521), SaviIQ (#5271), TD Synnex (#1900), Unified Communications (#3817), and Uniquest (#5186).
Demonstrating the range of its solutions, LG is positioning CreateBoards; outdoor displays for drive-thru restaurants; 136-inch All-in-One displays; diagnostic, medical, and surgical monitors; gram notebook computers; ultra-stretch displays; and outdoor high-brightness displays, among others, at partner InfoComm booths.
To highlight the diverse, real-world solutions enabled by its partner network, LG is encouraging attendees to explore beyond its booth and visit participating partner exhibits across the show floor through a special LG Partner Pursuit game. Show attendees can scan a QR code at each partner booth, or at any product zone in the LG booth, to accumulate points that can be applied toward digital gift cards for dining, shopping, and travel. Ten winners will be selected each day of the show, and participants can track their progress on the event leaderboard in the LG booth. Each QR code will automatically award points and showcase additional product information about the product being displayed.
Bacher explained that this distributed approach to InfoComm reflects the evolution of LG’s broader consultative sales strategy.
“Our strategy at InfoComm is to start or strengthen relationships, introduce collaborative ideas, and then follow up with deeper consultations at one of our BICs. It’s a more comprehensive and focused approach to developing tailored customer solutions,” Bacher noted. “LG is unique in that it now operates four Business Innovation Centers (BICs) across the country, showcasing a full range of commercial LG solutions across vertical markets.”
For more information on LG, partner booths and InfoComm2025, visit the website here.
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