RainFocus unveiled the Event KPI Periodic Table, a new industry resource for events teams to explore ways to measure event growth, customer behaviors, and overall business impact.
The comprehensive set of 154 metrics in the Event KPI Periodic table spans every stage of the event lifecycle across five categories: audience acquisition, event engagement, financial performance, sponsorship performance, and program optimization. The KPIs table provides the full breadth of measurement opportunities to help organizations reach their goals.
As the partner of choice for the world’s leading events teams, RainFocus has access to aggregated data to create definitive industry benchmarks and share key insights across the market. The benchmarks cover most commonly used KPIs and represent a detailed history of event performance before, during, and after the height of the pandemic. The data highlights trends in event engagement and event performance, helping organizations predict outcomes using a set of standards to assess their current state.
“The KPIs we’ve identified in the Event KPI Periodic Table and the list of benchmarks will take event reporting to the next level,” said Brian Gates, SVP of industry strategy at RainFocus. “As we enter a busy season for events, choosing the right metrics to measure event success is critical to proving ROI to key stakeholders. Beyond that, exploring new ways to capture data and learning how to effectively use that data will propel the customer journey, impacting how marketing and sales teams move forward within the business.”
The metrics table applies to in-person, virtual, and hybrid events of all sizes. It spans an organization’s entire event portfolio, reducing information silos across teams and flagging event analysis gaps. RainFocus clients have already begun using these metrics and benchmarks to compare event programs and evaluate event success. Together, these tools help fuel demand, increase sales, and support customer retention.