Contentful has named Karl Rumelhart as its new Chief Product Officer (CPO), coinciding with the company’s next phase of growth focused on modern digital experiences. This includes advancements in AI, personalization, and strategic integrations with top-tier third-party solutions. Rumelhart brings extensive experience in creating innovative enterprise software, positioning him to help propel Contentful’s shift away from legacy monolithic systems toward agile, next-generation digital experience platforms (DXPs).
“Contentful pioneered the idea of composable content, a distinct advantage that positions us
well in a future defined by AI-driven digital experiences,” said Contentful CEO Karthik Rau.
“Karl’s extensive technology expertise, strategic acumen, and authentic leadership ensures that we’ll continue to lead the industry in this next chapter. We’re excited to welcome him to the
team.”
Karl Rumelhart joins Contentful with more than two decades of software leadership, scaling
startups and global companies. He spent nearly a decade at Gainsight as Chief Product Officer
and President, leading a global team of over 500 across product, design, and engineering, as
well as taking the company through its $1.1 billion acquisition by Vista Equity Partners. Prior to
Gainsight, Rumelhart also led cloud and data management products at VMware during its
hypergrowth phase and through its IPO. Most recently, he led product development, design,
and partnerships as Chief Product Officer at Narvar, a post-purchase customer experience
platform.
“I’m thrilled to be joining Contentful at such a pivotal moment,” said Rumelhart. “The company
already helped redefine content management once—and now is helping brands remain
competitive as the world moves into the age of AI. I am truly excited to be part of the team and
help our customers bring compelling digital experiences to life.”
As CPO, Rumelhart will lead the company’s global product strategy, including continued innovations in AI, as Contentful increases its investment in research and development by 20% year-on-year. Rumelhart is based in Palo Alto, Calif.
To learn more about Contentful, Karl Rumelhart and the rest of the leadership team, visit the website here.
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