Liquid Web unveiled its study, The Hosting Habits and Evolution of Hyper-Growth Businesses.
The report highlights the transformative benefits of investing in high-performance hosting environments — especially for companies experiencing rapid growth. Drawing from a study of over 100 hyper-growth businesses, the report examines how organizations experiencing exceptional growth support sustained expansion with an optimized hosting platform.
The study surveyed businesses that grew at least 30% in the past year across industries like IT, retail, hospitality, real estate, healthcare, and education. It examined how they use hosting solutions to scale quickly and boost ROI.
Key findings include:
- Hosting Upgrades Deliver Big Returns 88% of companies that upgraded their hosting saw strong ROI — with faster page speeds, better uptime, and increased revenue.
- Hosting Struggles Intensify With Growth 61% of hyper-growth companies faced downtime, slow performance, and server crashes last year — hindering revenue and customer experience.
- Cloud Adoption is Rising Among Fast-Growing Businesses 40% of hyper-growth companies moved to cloud hosting to support scalability, uptime, and revenue growth.
- Shared Hosting Can’t Keep Up While 34% of businesses started with shared hosting, only 22% continue using it — many outgrow its limitations quickly.
- Managed Hosting Eases Growing Pains 27% of hyper-growth businesses switched to managed hosting, while 44% of the fastest-growing companies found it essential for stability.
- Hyper-Growth Companies are Doubling Down on Hosting 66% plan to increase their hosting budgets by an average of 23% next year — proving that performance and reliability are top priorities.
The study also analyzes how these businesses manage website traffic surges, select appropriate hosting solutions, and plan for future hosting challenges. By aligning their hosting strategies with their growth objectives, hyper-growth companies can achieve seamless uptime and operational continuity.
“Hyper-growth businesses don’t just need hosting — they need a foundation for unstoppable scale,” says Sachin Puri, Chief Growth Officer at Liquid Web. “Our research proves that the right hosting strategy isn’t just about uptime; it’s about driving revenue, maximizing performance, strengthening security, and sustaining long-term success. Investing in high-performance infrastructure is no longer optional — it’s the competitive edge that today’s leaders are leveraging to dominate the digital landscape.”
Liquid Web remains dedicated to equipping businesses with highly-performant, scalable, and reliable hosting solutions, along with the expertise needed to thrive online. The Hosting Habits and Evolution of Hyper-Growth Businesses report is part of this ongoing effort, providing valuable insights to help companies enhance their digital presence and drive sustainable growth.
To read the full The Hosting Habits and Evolution of Hyper-Growth Businesses research study, visit the website here.
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