Object First Launches Its Partner Program to Offer New Rewards and Tools

Object First, the creator of Ootbi (Out-of-the-Box-Immutability), a ransomware-resistant backup storage appliance designed specifically for Veeam® Software, has introduced improvements to its Partner Program. These enhancements include new incentives and tools aimed at providing mutual benefits for partners, customers, and the company. The objective is to bolster revenue streams, elevate customer satisfaction, and fortify enterprise backup security through the adoption of Ootbi. This secure, user-friendly, and powerful backup storage solution is tailored for Veeam’s extensive customer base of 450,000 users.

Ransomware threats are increasing, and Veeam reports that 93% of attacks explicitly target backups. Built on a 100% channel model, Object First created its Partner Program to help resellers meet the rising demand for a backup storage solution for Veeam that is immutable out-of-the-box and doesn’t require security expertise. Over the past year, Object First expanded into LATAM and EMEA markets and achieved over 200% bookings growth. To support its rapid expansion, Object First is expanding its Partner Program offerings to deliver new benefits that enable partners to thrive in a fast-growing market.

Marketing Development Funds (MDF)
Marketing Development Funds are now available for partners within Object First’s Gold and Platinum tiers who wish to co-invest with Object First and generate opportunities among their Veeam customers and prospects. These resources empower partners to enhance their sales and marketing efforts, creating shared visibility through a range of funded initiatives like events, webinars, advertising, and more.

Partner Rewards
Committed to supporting and rewarding valued partners, Object First has launched Partner Rewards, now available across all Partner Program tiers. Partners earn points through enablement and sales activities, such as education trainings, demos, and deal registrations.

“As a 100% channel company, we believe in the power of partnership. We’re fully devoted to giving our partners the support and resources they need to succeed,” said David Bennett, CEO, Object First. “We empower them through sales and technical enablement, marketing investment, and our top-notch immutable backup storage solution tailored for Veeam customers. We’re excited to continue innovating our Partner Program to create lasting, mutually beneficial relationships.”

In addition to Partner Rewards and MDF, Object First continues to offer other incentives to further reward success and drive even greater profitability, including:

  • Standard Discounts: A discount percentage is available to each level of the Partner Program providing an advantage to resellers who choose to invest with Object First to grow their business.
  • Deal Registration Program: Partners are compensated with additional discounts for identifying and referring potential customers. This program is designed to provide additional margin protection and profitability for partners and reward driving customer relationships.


“Organizations depend on Veeam to keep their data safe from any ransomware or cyber-attack,” said Larissa Crandall, Vice President of Global Channel and Alliances at Veeam. “By pairing Veeam Data Platform with Object First’s Ootbi, partners can help ensure businesses, regardless of size, can make their data immutable and guarantee recovery from growing ransomware attacks on backups.”

“In today’s rising threat landscape, IT leaders are quickly discovering that Object First’s immutable backup storage and its seamless Veeam integration is the real deal to ransomware-proof their organizations’ data,” said Scott Lillis, President & CEO at The Lillis Technology Group. “The introduction of Partner Rewards and MDF not only demonstrates Object First’s commitment to supporting its partners but also provides us with the tools and resources needed to better serve our customers and drive growth in this critical market.”

To learn more about Object First and its Partner Program, please visit the website here.

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Taylor Graham, marketing grad with an inner nature to be a perpetual researchist, currently all things IT. Personally and professionally, Taylor is one to know with her tenacity and encouraging spirit. When not working you can find her spending time with friends and family.