ControlUp has named technology marketing expert Tim Freestone as an Advisor to the Board. With over 20 years of experience in corporate strategy and marketing leadership, Freestone specializes in scaling fast-growing tech companies and enhancing go-to-market (GTM) strategies.
The appointment of Tim Freestone follows ControlUp’s recent milestone of surpassing $100 million in annual recurring revenue (ARR). This growth marks the company’s strategic evolution from a category leader in Digital Employee Experience (DEX) to a pioneer in AEM, leveraging agentic AI to redefine modern workspace management through fewer tools, fewer trouble tickets, and less human troubleshooting.
“I have had the pleasure of working with Tim over the past two decades. He is a bold and brilliant mind. His real-world experience building and optimizing global marketing and strategy functions through the use of AI at leading enterprise technology companies makes him an invaluable addition to our advisory bench,” said Jed Ayres, CEO of ControlUp. “As we lead the shift from DEX to AEM, Tim’s perspective will help sharpen our GTM strategy, strengthen our positioning, and accelerate our next phase of growth.”
“ControlUp is at a pivotal moment as it leads the IT shift from reactive to autonomous management,” said Freestone. “I am excited to work with Jed and the leadership team to help scale the impact of AEM and solidify ControlUp’s position as the definitive market leader in this new groundbreaking category.”
Freestone currently serves as Chief Strategy Officer at Kiteworks, where he leads corporate strategy initiatives following his tenure as Chief Marketing Officer since joining the company in 2021. Across his career, he has built and scaled marketing organizations, modernized go-to-market execution, and elevated brand positioning for enterprise technology companies. Freestone is a frequent presenter at AI and Security industry conferences, where he is recognized for his innovative approach to how sales, marketing, and product teams can leverage AI to optimize the GTM strategy for SaaS solutions.
Prior to Kiteworks, Freestone was Vice President of Marketing at Contrast Security, where he built out the company’s global marketing organization and helped elevate its brand into a recognized leader in application security. Earlier, as Vice President of Corporate Marketing at Fortinet, he led a comprehensive rebranding effort and developed go-to-market operations for multiple solution portfolios encompassing more than 30 products. He also held leadership roles at NetApp, where he drove demand strategy and operational optimization across the Americas, and co-founded a marketing services agency delivering programs for technology companies of all sizes.
To learn more about Tim Freestone and the rest of the ControlUp team, visit the website here.
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