For years, organizations have depended on a vault-first approach to identity security. But as they expand across cloud, SaaS, hybrid, and on-prem environments, that model is reaching its limits. The rapid growth of machine and agentic AI identities, executing thousands of autonomous actions each minute, strains traditional PAM frameworks. At this scale, vault-based architectures can hinder innovation and fall short in managing persistent risk.
Britive introduces a new path forward with the launch of the Zero Standing Society. This certification is designed for technical presales and sales professionals who want to lead the conversation around stronger access management principles that can keep up with the speed of automated workflows and continuous innovation.
“Security and IAM practitioners are tired of the forced choice between innovation and security, especially in the Agentic AI space,” said Art Poghosyan, CEO of Britive. “Enterprises can adopt the most innovative autonomous technologies and simultaneously improve their security posture, provided they select architectures designed for the modern world. The Zero Standing Society is about empowering our partners to stop managing their customers’ risk, and start architecting it out of existence by making security an invisible foundation for innovation.”
The Shift to Runtime Enforcement
The structural wall exists because legacy PAM was built for a static world. In today’s Agentic AI era, where autonomous agents perform thousands of tasks per minute, a vault-and-rotate policy is too slow and too heavy.
Members of the Zero Standing Society will master the technology that allows for privileged access enforcement at runtime. By minting dynamic, ephemeral permissions at the moment of execution, privileges only exist for as long as they’re needed for specific tasks. By default, there are no standing privileges in the environment.
This certification also enables:
- Deconstruct the Vault Fallacy: Clearly explain why legacy vaulting creates a bottleneck that slows down DevOps and AI velocity.
- Architect Zero Standing Privilege (ZSP): Confidently guide customers through the transition to ephemeral access that removes long-lived credentials entirely.
- Deliver Frictionless Security Experiences: Implement simple security processes that are frictionless for humans and agentic workflows.
- Own the Agentic AI Conversation: Secure the next generation of autonomous AI agents as first-class actors with the same rigor as human developers.
“Customers have long been advised to move away from standing privileges,” said Garrett Long, VP of Business Development & Channels. “Until now, they have struggled to achieve that goal. Zero Standing Society members will be prepared to help them translate the concept of zero standing privileges into reality.”
Join the Movement
To learn more about Zero Standing Society, Britive partners can now register for the certification program and earn a badge signaling next-gen identity security expertise here.
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