Tesla Enters EV Charger Market for Non-Tesla Vehicles

This month, Tesla introduced a new home charging solution for non-Tesla EVs and revealed it has started a non-Tesla Supercharger trial in the Netherlands with ten Supercharger stations. The move signals that Tesla is ready to step out of proprietary EV charging solutions and create more options for non-Tesla owners to charge their EVs.

Tesla wrote about opening the network in the Netherlands, “It’s always been our ambition to open the Supercharger network to non-Tesla EVs, and by doing so, encourage more drivers to go electric. This move directly supports our mission to accelerate the world’s transition to sustainable energy.” Thus, for large-scale EV adoption, having access to a comprehensive, convenient, and dependable fast-charging network is vital. The goal, according to the company, is to open the network worldwide over time, particularly in the United States, where economic incentives may be in motion.

Simultaneously, Tesla has also unveiled a new Wall Connector, its home charging station. Unlike previous Wall Connectors, this one has a J1772 connector that works with all electric cars in North America, not only Teslas. It’s the first time in North America that Tesla is selling a charger without its own proprietary connector. Tesla vehicle owners should continue to use the regular Tesla Wall Connector for their best charging experience. So, taking in account there are a variety of level 2 home charging solutions for non-Tesla electric vehicles, it’s vague what the purpose of this new Tesla product is, other than another slice of the pie.

These moves are important for EV adoption. Many potential drivers suffer from range anxiety, the worry that an electric vehicle will run out of juice before reaching its destination. Which ultimately is one of the main reasons why some people have been hesitant to move from a gas-powered vehicle to an electric vehicle. As a rule, the standard 110V connection kit, commonly known as a Level 1 charger, is included with every EV purchase. A conventional EV battery can take up to 24 hours to fully charge with the Level 1 charger. Many EV owners upgrade to the Level 2 charger and can achieve 100% in 8 hours or less depending on the vehicle. So instead of planning extra time built into the day’s plans to visit the local gas station before going to work, school, or outing or rather just the plain task of waiting to fill up with gas, while your electric vehicle is parked at home, it is replenishing to hit the town for the next drive.

As more and more EV’s are mass-produced, so are the charging choices; in home and public. Easy-to-use mobile apps and websites have been designed to help you locate the nearest charging station so you never run out of juice.

“Healthy competition and a versatile, expanded charging infrastructure are two of the main keys to a successful EV industry. By entering the EV charging market for third party vehicles, Tesla is contributing EV expertise to an ever-expanding marketplace where consumers can choose from multiple EV manufacturers and multiple, compatible charging solutions from multiple vendors,” said Michael Boehm, Juice Americas, the US Division of Juice Technology, a producer of electric charging stations and software and a market leader in portable charging stations for electric vehicles.

Boehm added “Charging solutions that are compatible with all e-cars are the basis for pushing the development of eMobility worldwide. We welcome all entries into the market that support greater adoption of EVs and by doing so, are helping to further curb carbon emissions.”

In her keynote today at the virtual APEC CEO summit, Tesla chair Robyn Denholm said Tesla is aiming to produce 20 million electric vehicles each year by 2030 and is looking to expand into more new markets.

“The world is already past the tipping point of renewable energy transformation, and we already have technology needed to succeed, but we must now accelerate the deployment of them at an incredible pace,” said Denholm.

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