International Expansion Accelerated as Lancaster and Townsend Join ControlUp’s Team

ControlUp has announced a new strategic emphasis on international expansion, targeting growth across Europe, the Middle East, Africa (EMEA), and Asia Pacific/Japan (APJ). Leading this initiative is Ben Lancaster, appointed as ControlUp’s Vice President of International Sales. To bolster the company’s international growth trajectory, Simon Townsend has been enlisted as Global Field CTO.

“The need for DEX solutions with real-time visibility and automated remediation is a global one and this presents a tremendous growth opportunity for ControlUp as we accelerate our go-to-market programs to activate new customers, worldwide,” said Tom Holland, CRO, ControlUp. “I am pleased to place the execution of the ControlUp international expansion strategy in the talented hands of Ben and Simon. Each brings years of proven customer adoption success and market share building and I am thrilled to add them to our passionate sales leadership team.”

Ben Lancaster is a senior sales leader well known for his solid sales discipline and end user computing relationships throughout Europe. He joins ControlUp from Cloud Software Group (Citrix) where he was most recently Senior Director, Professional Services, Western Europe. During his more than 13 years with Citrix, Lancaster held successive sales leadership positions covering both Northern and Western Europe. He has also held strategic alliance and sales positions with 1E, Compuware and Learning Tree International. Based in London, Lancaster earned a degree in Politics with International Relations from Swansea University.

“As the need for employees to work anyway, anywhere persists, customers in all regions need powerful solutions to truly see the performance of their end user computing platforms in real-time to optimize the employee experience,” said Lancaster. “ControlUp is uniquely positioned to deliver on this need with the leading platform to see, analyze, automate and secure DEX for greater business productivity. I’m thrilled to be joining the ControlUp sales leadership team as we expand the company’s market penetration Internationally.”

Simon Townsend is a prominent end user computing technology evangelist and thought leader. He joins ControlUp from IGEL where he served as Field CTO for EMEA and Chief Marketing Officer, overseeing field, digital and product marketing functions. With more than 20 years of experience in the end-user computing market, Townsend has helped manage marketing, product marketing, product management and global systems engineering for several enterprise software companies including Ivanti, AppSense, Servo and Westcon UK. Based in London, with a degree in IT and business from Bournemouth University, Simon is a frequent industry speaker, author and visionary on industry topics related to endpoint security, VDI, Citrix, Windows and DaaS.

“When it comes to end user computing, it’s always been about the experience,” said Townsend. “Without a delightful and productive experience, employee productivity wanes and business performance soon follows. I have long admired the technology and people at ControlUp and now joining the team to help transform their global market penetration is exceptionally satisfying. I’m eager to play a role in the growth trajectory ControlUp has ahead as it delivers the most innovative DEX solutions for virtual and physical desktops alike.”

“With the addition of Ben and Simon, ControlUp is demonstrating their unwavering commitment to growth in the EMEA market,” said Thomas Reger, Business Development Manager at Advanced Digital Network Distribution (ADN), a strategic ControlUp partner in the DACH region. “We couldn’t be more excited to be a part of the ControlUp market expansion in Europe and look forward to our deeper collaboration as we deliver world-class DEX solutions with our mutual channel partners across the region.”

“Digital employee experiences are among the top IT priorities for our customers across EMEA and no one solves the DEX challenge like ControlUp,” said Brian Davis, Head of Sales for Data Solutions (Group Sales Director), a strategic ControlUp distribution partner for the EMEA region. “Working alongside our reseller network we are helping customers attain real-time visibility and automated remediation, which are needed to deliver better computing experiences more securely and efficiently. We look forward to our increased collaboration to grow the ControlUp footprint across our market.”

To learn more about ControlUp and the newly appointed international expansion leadership team, visit the website here.

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Taylor Graham, marketing grad with an inner nature to be a perpetual researchist, currently all things IT. Personally and professionally, Taylor is one to know with her tenacity and encouraging spirit. When not working you can find her spending time with friends and family.